Best known for its premium athletic and lifestyle footwear, apparel, and equipment repertoire, fashion powerhouse Nike was first brought onto the scene by Phil Knight and Bill Bowerman in 1964. The label was established in Oregon, where its headquarters is still located to this day. Tasked as the world’s largest and most significant athletic apparel company, Nike’s original name was ‘Blue Ribbon Sports.’ This name eventually changed in 1971, when the company made its shift to its current name ‘Nike.’ This name is inspired by the Winged Goddess of Victory. Along with its name, Nike was also treated with a new logo, the iconic ‘Swoosh,’ which is derived from the goddess’ wing. This iconic imagery references four concepts Nike prioritizes when it comes to its offerings: speed, movement, power, and motivation.
By transforming the footwear and apparel industry as we would ever know it, Nike continues to lead the way for future athleisure and lifestyle brands alike. Nike emphasizes all aspects of community, with its mission being the following: “Unite the world through sport to create a healthy planet, active communities, and an equal playing field for all.” The Nike Sportswear Tech Fleece Revival Pants are a solid example of Nike’s Tech Fleece utilization in action. Composed of cotton and polyester, the silhouette is made for a slim fit and features tapered legs. The elastic drawcord waistband offers a functional touch, while the ribbed detailing at the waistband and cuffs provides additional dimension. A signature Nike Tech Fleece pocket is seen at the rear, incorporating Nike Grind detailing that can also be seen at the printed Futura logo at the front. The side pockets offer a functional finish.
"UNITE THE WORLD THROUGH SPORT."
First introduced in 2013, Nike’s Tech Fleece involves the reinvention of classic fleece sports material. The lightweight design keeps the body warm while responding to natural movement. The design consists of foam placed between two layers of cotton jersey, resulting in a non-bulky aesthetic. It lays well when worn, and can be tailored to any style. Nike Tech Fleece is placed on a variety of apparel, such as t-shirts, hoodies, sweatpants, sweatshirts, joggers, and more. The Nike Sportswear Tech Fleece Full Zip Up Hoodie incorporates this technology throughout its construction. Cut from cotton and polyester, the design includes a zip sleeve pocket along with a mildly taller collar at the hood. Printed branding can be seen at the chest, while the elastic trims, full-zip closure, and in-seam side pockets wrap up the look. The paneling placed at the front completes the look.
Nike’s latest Tech Fleece apparel offerings are available now. Click here to shop.