Puma and Rhude come together in an unexpected collaboration to present a unique rendition of the Cell Endura ($150). Founded in 2014 by Philippines designer Rhugi Villasno, Rhude has already made it's mark on streetwear. Together with German sportswear giant Puma, Rhude brings us a premium iteration of the classic Cell Endura. The upper starts with clean white mesh for breathability while tonal leather overlays reinforce the silhouette. Embroidered Rhude branding graces the mid-foot while the words “FOREVER” and “FASTER” are stitched on the toe. Additional features include an extra set of laces to match the turquoise accenting and a full-length CELL cushioning system for optimal comfort and support. Pick up your pair, now available online and in-store.