All Things Good With a Japanese Twist: Feature x Fukuburger

All Things Good With a Japanese Twist: Feature x Fukuburger

Chelsie Rendon

Fukuburger’s name has been solidified within the Las Vegas restaurant scene and since its inception, it has become more than just a burger joint but also a lifestyle with a developed community. Their impact within the Valley has grown exponentially since 2008, and we have teamed up with the fusion restaurant to create a capsule of clothing representing both of our dignified aesthetics. In addition to the clothing, a specialized meal was created to celebrate the partnership- the use of classic ingredients with a twist sticks true to the eateries theme. As a small business that has developed with the city, we find it important to bring attention to other businesses that make the Valley great. 

The collection contains two new graphic tees that encapsulate Fukuburger’s history along with our limited edition burger. The ‘Burger’ Tee is the perfect combination of our brandings as the front chest highlights our name with the restaurant’s distinct font and colorings. Whereas the rear highlights the burger in a blue-print design. Each element is labeled, commemorating the burger created within this collaboration. To complement the dark colorway of the Burger Tee, we are also introducing the Food Truck Tee. Familiar branding seen in the previous graphic makes its way upon the food truck while cursive text upon the front and backside highlight the collab and our specific mantras. Our famed ‘All Things Good’ motto is matched with Fukuburger’s ‘With a Japanese Twist’ saying for a perfect catchphrase. Both of the tees are cut with premium cotton fabrication commonly seen within our private label while a 220 GSM stitched contributes to its standard and comfortable fit. 

Stepping out of our comfort zone, we also wanted to provide restaurant fashion staples within the collection as it reflects the burger joint’s roots. Taking on a more sophisticated style, the Chef Shirt is met with the combined aesthetics upon a premium blend of polyester and spandex. The button-up is lightweight and breathable as its retro design is reminiscent of casual restaurant wear. Printed script is placed within the back while the front champions the embroidered motif and double chest pockets. To match the Chef Shirt, we’ve also created an apron that pairs nicely. Showcasing the same graphics, the apron is made with mid-weight cotton for a structured design. Featured attributes also include an adjustable neck strap and a tie closure that can be tailored to suit your desired style. 

The collection wouldn’t be complete without a burger. Working alongside the founders of Fukuburger, we were able to create a meal that follows the restaurant’s style with our exclusive branding intertwined within its delivery. The burger contains the traditional Fuku patty and bun topped with pickled daikons, wasabi mayo, and a sizzling pork belly slice. To tie everything together a side of truffle fries is added to the order balancing out all of the wonderful flavors. This meal will be available only for a limited time, starting April 2nd until the 16th. In addition to the meal, the first 10 customers each day who order the combo will receive a bottle of Fukuburger’s ‘crack sauce’ with our exclusive branding. 

We are thankful for the opportunity to work with Fukuburger. We’ve had a long-lived relationship and we are glad we get the chance to celebrate it. The FEATURE Combo Meal will be available from April 2-16 at both Fukuburger locations. The FEATURE x Fukuburger collection is available now at all retail locations + online. To grab a closer look at the delivery click here.

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