Pronounced as ‘certified,’ CRTFD is a fashion collective of designers and creative alchemists that consistently disrupts industry standards through responsible production and conceptualized experiences. Inspired by subcultures around the globe and the label’s urban hippie California lifestyle, CRTFD takes a consciousness-altering approach to decision making, specifically one that orbits art and plant medicine. It is more than just a brand; it’s a movement that harmonizes the urban experience with a return to nature, emphasizing not just clothing but also the embrace of artistry and organic values in a world increasingly moving towards artificiality. CRTFD is officially recognized as possessing certain qualifications and meeting certain eco-friendly production standards, standing as a testament to its commitment to sustainability and innovative design.