Reigning Champ was established in 2007 in Vancouver, Canada by Craig Atkinson. Atkinson also started wings+horns and first learned about apparel manufacturing in 1996 when he started a Japan-based company to bring Americana culture overseas. Atkinson is also recognized for being the main manufacturer of fleece for Supreme for over a decade. 

Reigning Champ focuses on producing premium athletic wear with high quality basics and heavyweight fleece. Their hoodies and sweats are designed and built with original fabrics emphasizing rugged construction and unrivaled comfort guided by their principles; respect the details, master simplicity. 

Reigning Champ has known to collaborate with many top brands. Notable collaborations can be found with Adidas, the NBA, the MLS and Converse.