Purple Brand finally returns to Feature with a new range of denim as part of their Fall 2019 collection ($250-$275). Started back in 2017, Purple Brand was founded on the idea that innovation in denim shouldn't be limited to designer labels, and therefore at a designer price. This idea shows itself front and center across the "P001" and "P002" silhouettes seen here, the former a low-rise with a slim leg, while the latter has a mid-rise with a tapered leg. On top of these improved fits are a slew of details, from whiskering, to distressing, and even specific styles splattered with paint and oil for an even more DIY feel. Check out these new pairs online and in-store now.