Over a decade ago, three Las Vegans combined their love of fashion and sneakers and came up with the concept of FEATURE—what started as a small sneaker store off of the Las Vegas Strip in Chinatown has since transformed into a full-fledged cultural movement of fashion, music, and art, which are the three pillars of the FEATURE DNA. With four retail locations, we are excited to introduce our new FEATURE x New Era Chapter Headwear capsule, which honors the individuality of each store. Available exclusively in-store, read below to learn more about each retail location and for a closer look at the headwear offerings.

FEATURE in Scottsdale

Our newest store, FEATURE in Scottsdale, is located in the Scottsdale Quarter. Combining vibrant urban aesthetics with lush desert landscaping and contemporary architecture, this location houses our exclusive ready-to-wear apparel line, FEATURE, and includes our legendary sneaker tunnel. The FEATURE x New Era Scottsdale Chapter Headwear includes two snapbacks and one fitted. The FEATURE x New Era OE Scottsdale Snapbacks are made of polyester and are available in Black/Purple and Olive/Purple. An embroidered FEATURE ‘F’ resides at the face, while the woven eyelets and flat brim provide additional dimension. A FEATURE Scottsdale patch can be found at the wearer’s right side, with an embroidered FEATURE script logo at the rear and a New Era flag at the rear and left. The hat comes with two exclusive pins, one of a wolf and a FEATURE ‘F Man.’

FEATURE in Calabasas

Opening its doors in 2019 at The Commons at Calabasas, our third brick-and-mortar location is at a premium shopping center catering to locals and tourists alike. Proudly displaying the FEATURE’s aesthetics of fashion, music, and art, this location features a premium sneaker tunnel and a hidden entryway that leads to an array of brands. The FEATURE x New Era Calabasas Chapter Headwear features one fitted hat and a snapback hat. The fitted hat features a Black/Snow Grey colorway, while the snapbacks are available in Brown and Black. The fitted hats are composed entirely of polyester and feature a flat brim and a contrasting undervisor. Woven eyelets are placed at the crown, while embroidered FEATURE and New Era branding offer further dimension. The FEATURE ‘F Man’ and Porsche-inspired pins are included for a finishing touch.

FEATURE in Wynn Plaza Shops

FEATURE at the Wynn Plaza Shops was the second retail location of FEATURE to open up and is located right in the heart of Las Vegas on the iconic Las Vegas Strip. Setting itself apart from others with its extended sneaker tunnel and premium brand offerings, this upscale location continues our private label’s legacy of ready-to-wear apparel, graphics, headwear, accessories, home goods, and more. Catering to tourists and locals, the FEATURE x New Era Wynn Chapter Headwear includes two fitted hats in Black/Snow Grey and Black/Pink Glow colorways and two snapback hats in Dark Green and Black. The snapback hats are composed of polyester and include a contrasting undervisor and custom embroidery on the right. Included with the cap are a FEATURE ‘F Man’ pin and a DJ pin. A combination of FEATURE and New Era branding wraps up the look.

FEATURE in Chinatown Las Vegas

Considered the one that started at all, FEATURE in Chinatown Las Vegas started as a small sneaker store in the off-the-strip gem of Las Vegas. Including our first-ever sneaker tunnel, this location includes our in-house ready-to-wear label, graphics, headwear, accessories, home goods, and more. Serving as a one-stop shop for various clients and communities in Las Vegas, this is an iconic piece of FEATURE history. The FEATURE Chinatown Chapter Headwear includes two fitteds and a snapback. Composed of polyester, these three headwear silhouettes feature a polyester construction along with woven eyelets at the crown. The contrasting undervisor and flat brim makes an additional statement. These hats arrive with custom patchwork embroidery at the wearer’s right side, including a wolf pin and a FEATURE ‘F Man’ pin. At the front is an embroidered FEATURE ‘F.’

Our new FEATURE x New Era Chapter Headwear capsules are available now at all retail locations. Click here for store hours and additional information.