Billionaire Boys Cub was first introduced back in 2003 by Pharrell Williams and NIGO. Making a legendary impact on not only fashion but the entire streetwear industry, Billionaire Boys Club, also known as BBC, can credit its massive success to Pharrell Williams. The influence of the rapper, songwriter, music producer, and fashion designer has widely contributed to the brand's success. NIBO is also regarded for his iconic Japanese streetwear labels BAPE (A Bathing Ape) and Human Made. Billionaire Boys Club is highly recognized for its signature astro motifs and stands by the following brand mantra: “Wealth is of the heart and mind, not the pocket.” Playing a massive role in the early 2000s hip-hop and pop culture, Billionaire Boys Club continues introducing collections that speak true to its heritage.

Billionaire Boys Club introduces the second delivery of the ongoing Summer ‘23 collection. Embracing themes of transformation, the arrivals present a series of graphic tees, button-up shirts, and shorts. The core color palette is bold, consisting of vibrant orange, purple, and blue, symbolizing the states of metamorphosis. Each piece is a testament to the power of personal growth and positive change. Lightweight nylon, mesh, and cotton blends are incorporated throughout each piece, providing breathability during the warm summer months. This collection is a testament to Billionaire Boys Club’s commitment to pushing boundaries and creating innovative designs. 

One stand-out item in these new arrivals is the Billionaire Boys Club Lighten S/S Knit. Composed of cotton, the tee features a crew neckline and screen-printed bold graphic imagery at the front and rear. Additional typography is also placed, emphasizing the collection’s metamorphosis-inspired aesthetic. Ideal for summer, the Billionaire Boys Club Float Shorts are also a must-have design. Made from polyester mesh, the shorts include side and rear pockets. Screen-printed logo branding paired with additional graphic branding imagery makes an impression. Striped jacquard detailing at the elastic waistband and trims wraps up the design. For a more elevated feel, the Billionaire Boys Club Ripple S/S Woven makes a statement with its linen construction and button-down closure. A spread collar is placed, while the all-over printed imagery completes the look. 

Billionaire Boys Club’s second delivery of the Summer ‘23 collection is available now. Click here to shop now.