ICECREAM is not only highly regarded for being a fashion and music industry staple but for its bold and unique selection of vibrant colors, bold graphics, and all-over prints. ICECREAM often uses graphics and imagery, signature ice cream motifs, and other lighthearted designs like diamonds and money signs. ICECREAM was established in 2004 as a subsidiary of the iconic streetwear label Billionaire Boys Club. Solidifying the brand’s notable skateboarding inspiration, ICECREAM’s official links to skateboarding were instilled in 2004 when its name was dropped in Snoop Dog’s ‘Drop It Like Its Hot’ song produced by its founder, Pharrell Williams. The streetwear-inspired label upholds beliefs of individuality through unique graphics and apparel.

ICECREAM is starting the spring season off on the right foot with a fresh take on classic ICECREAM graphics pulled from the brand’s archives. These graphics are put on signature transitional silhouettes ideal for the spring and early summer seasons.

This new collection brings in an array of must-have apparel pieces, including the ICECREAM Vegas S/S Knit. Taking on a cotton construction, the ribbed detailing at the neckline offers additional dimension. Various screen-printed motif graphics, such as the running dog and ice cream, are seen throughout. Subtly-stitched branding is seen throughout the look, wrapping up the rest of the design. Another option is the ICECREAM Wavy S/S Tee. Cut from cotton, the tee utilizes ribbed detailing on the neckline for dimension. A screen-printed running dog motif resides at the chest, incorporating a unique pattern that takes on an archival-inspired look. Subtle branding is printed behind the neckline as a finishing touch. The ICECREAM Something Classic S/S Tee is another essential tee, as the screen-printed ICECREAM branding at the front makes a distinct statement. A ribbed neckline completes the look.

ICECREAM’s new collection also introduces a selection of denim that will make a statement in any wardrobe rotation. This includes the ICECREAM Mint Jean. Taking on a cotton and stretch denim blend, these jeans incorporate a signature five-pocket design along with belt loops for added durability. The zip and button fly allows for a functional touch. The subtle coin and drip pockets appear while the screen-printed running dog graphic at the front of the silhouette completes the design.

ICECREAM’s Spring 2023 collection is available now at feature.com.