Los Angeles is a mecca for fashion. With that, AMIRI is one stand-out Los Angeles-based fashion label that continues to chart its path in the industry. The luxury fashion house is best known for its bold artistic vision, one of which is steeped in American-inspired refined world-class craftsmanship. We are thrilled to introduce AMIRI as the latest addition to the FEATURE brand roster.

In 2014, AMIRI was founded by its Los Angeles-born CEO and Creative Director, Mike Amiri. Mike Amiri got his start in the fashion industry by creating one-of-a-kind pieces for musicians like Axyl Rose and Steven Tyler. This proved very successful, resulting in Amiri working with even more stylists and fashion brands in Los Angeles. This is where Mike Amiri got a better sense of capturing the authentic west coast rock’n’roll culture. Mike Amiri was nominated for the Swarovski Award for Emerging Talent at the CFDA Fashion Awards in 2018 and for the Menswear Designer of the Year at the CFDA Fashion Awards.

AMIRI fuses nostalgia with street culture, all while considering a rock’n’roll aesthetic that has since expanded into a global luxury label. When AMIRI was first introduced, it was well known for its signature thrashed skinny jeans. Its first collection, launched in 2014, took on a combination of street culture and rock’n’roll fashion, with pieces directed towards an audience interested in a ‘modern take on luxury apparel.’ To Mike Amiri, AMIRI is inspired by Los Angeles’ melting pot of subcultures, such as skaters, musicians, rock stars, and artists. AMIRI has since grown to introduce an array of luxury ready-to-wear apparel such as hoodies, t-shirts, sweatpants, denim jeans, and more. The brand also offers accessories and footwear like hats and high-top sneakers.

Read our AMIRI lookbook for an in-depth look at our first collection arrival from the luxury brand. Shop the brand’s arrivals here.