New at FEATURE: Oakley

New at FEATURE: Oakley

Sarah Harwell

Oakley, Inc. is a pioneering force in the eyewear industry and has etched its name in history as a brand synonymous with innovation, performance, and cutting-edge design. The journey of Oakley sunglasses began in 1975 in California, when Jim Jannard, a young entrepreneur with an entrepreneurial spirit, founded the company in his garage with a modest investment of $300. Little did he know that Oakley would go on to revolutionize the way we perceive and experience sunglasses. The early years of Oakley were marked by a focus on creating innovative products for the motocross and BMX communities. Jim Jannard's first breakthrough came in the form of motorcycle grips using a unique material called 'Unobtainium,' which offered a superior grip in the presence of perspiration. This early success set the stage for Oakley's commitment to pushing the boundaries of materials and design.

 

Oakley's entry into the eyewear market took a significant leap in 1980 with the introduction of the Oakley Eyeshades. These goggles, designed specifically for athletes, featured the revolutionary Plutonite lens technology. Plutonite not only provided unprecedented clarity but also ensured complete protection against harmful UV rays. The Eyeshades quickly gained favor among professional athletes, laying the foundation for Oakley's reputation in the sports eyewear domain. In the mid-1980s, Oakley achieved a milestone with the launch of the Oakley Frogskins. These sunglasses, characterized by bold designs and vibrant colors, captured the zeitgeist of the era. The pair of Oakley Frogskins became a cultural phenomenon, appealing not only to athletes but also to a broader audience seeking a blend of style and functionality. This marked Oakley's beginning into the realm of lifestyle eyeglasses.

 

The 1990s witnessed Oakley's relentless pursuit of technological advancements. High Definition Optics (HDO), introduced during this period, elevated the optical performance of Oakley lenses and their field of view. This innovation ensured superior clarity, impact resistance, and optical precision, making Oakley the eyewear of choice for professionals in various fields, including sports, military, and law enforcement. Oakley's commitment to supporting athletes and fostering partnerships with high-profile sports figures played a pivotal role in solidifying its position in the market. The brand collaborated with iconic athletes like Michael Jordan, Lance Armstrong, and Shaun White, creating a symbiotic relationship that showcased Oakley's dedication to enhancing performance. Using materials like Oakley Prizm lenses and their coveted, popular styles like the Flak, Holbrook, Gascan, Sylas, Sutro Lite, and Heliostat have been an athletic essential.

 

As the 21st century unfolded, the selection of Oakley eyewear continued to diversify its offerings, catering to a global audience with a range of sunglasses that seamlessly blended style with functionality. The brand's ability to transcend its sports-oriented roots and embrace the lifestyle segment contributed to its widespread popularity. The history of Oakley sunglasses is a tale of constant evolution, innovation, and a commitment to excellence. From its humble beginnings in a garage to becoming a global eyewear powerhouse, Oakley glasses has remained at the forefront of technological advancements and design aesthetics. As Oakley continues to redefine the standards for performance eyewear, its rich history stands as a testament to a brand that has not only shaped the industry but has also become an integral part of modern culture.

 

 

 

In our latest new arrivals, the HSTN, Sphaera, and BXTR have just launched online and in-store for high-quality eyewear to add to your lineup. Shop here

Oakley

See All
Sphaera - Matte White/Prizm Field
Oakley
Sphaera - Matte White/Prizm Field
₩307,143
Sphaera - Matte Black/Prizm Golf
Oakley
Sphaera - Matte Black/Prizm Golf
₩307,143
Sphaera - Matte Carbon/Prizm 24K Polarized
Oakley
Sphaera - Matte Carbon/Prizm 24K Polarized
₩376,633
Sphaera - Matte Black Ink/Prizm Road Jade
Oakley
Sphaera - Matte Black Ink/Prizm Road Jade
₩307,143
Sphaera - Matte Grey Smoke/Prizm Trail Torch
Oakley
Sphaera - Matte Grey Smoke/Prizm Trail Torch
₩307,143
Sphaera - Matte Black/Prizm Road
Oakley
Sphaera - Matte Black/Prizm Road
₩307,143
BXTR Metal FP - Grey Smoke/Prizm Ruby
Oakley
BXTR Metal FP - Grey Smoke/Prizm Ruby
Sold Out
BXTR Metal FP - Matte Redline/Prizm Grey
Oakley
BXTR Metal FP - Matte Redline/Prizm Grey
₩305,754

More Editorials

See All