Alex James’ eye for fashion started from a very young age. He was so interested in fashion that the Jersey native would even take the train down to New York City to explore stores. This further increased his interest in fashion and later transpired in him working in these same retail stores as a teenager. As he grew older, James transitioned into selling clothes he had found at estate sales online. Eventually, Alex James established his label titled PLEASURES in 2015. What is PLEASURES? Keep reading to learn more about Alex James’ fashion label and the new Spring ‘23 collection.

Based in Los Angeles, PLEASURES takes on street culture-inspired aesthetics and defines ‘real pleasure’ as ‘A mood. An emotion. An altered state of being.’ PLEASURES truly emphasizes the ‘90s subculture. Well-versed in taking on authentic grunge emotions, the brand is heavily graphics-based and consistently introduces apparel like hoodies, long-sleeve t-shirts, sweatshirts, tees, and more. PLEASURES also is revered for its accessories, such as hats, tote bags, beanies, and more. Very few brands understand what it means to blaze pathways and cut through the fashion clutter with bold graphic offerings like PLEASURES has.

With that, PLEASURES’ Spring ‘23 collection takes on a refreshed take on urban fashion with a unique selection of ready-to-wear garments and accessories. One stand-out graphic tee from the delivery is the PLEASURES Blood T-Shirt. Cut from cotton, the silhouette features a ribbed neckline for a dimensional touch, while the screen-printed PLEASURES logos at the front and rear take on a gothic-inspired font. Additional printed phrasing and graphics spread throughout the front and back tie together the remainder of the graphic silhouette. The spring is the perfect time to incorporate layers into any wardrobe rotation, which can be done with the surprisingly-minimal PLEASURES Stare Longsleeve Overshirt. This nylon-crafted apparel silhouette utilizes a magnetic button closure and spread collar. The woven brand patch near the hem ties together the profile.

Along with apparel, PLEASURES’ Spring ‘23 collection includes accessories such as the PLEASURES Blood Tote. The tote bag is cut from cotton canvas and features an inner zippered pocket and full-length zipper opening for a functional touch. The printed branding and graphics offer further dimensionality, while the self-fabric handles complete the design. As for headwear, the Debossed Vegan Leather 5 Panel Hat makes a statement in any headwear collection. This unique design takes on a complete vegan leather construction and woven eyelets placed along the crown, offering a breathable touch. A curved brim, adjustable strap back, and debossed branding at the face tie together the silhouette.

Explore PLEASURES’ Spring ‘23 collection now by clicking here.