Debuting to the world in the ‘40s as a shoe factory, the two brothers that founded the factory went their separate ways, with one founding Puma and the other founding Adidas. Since it was first introduced to the industry, Puma has become one of the most recognizable and iconic sportswear to exist to this day.

Revered for its sportswear apparel and footwear, Puma’s iconic designs continue with one of its latest additions—the Velophasis. The sneaker is a hybrid model that uses an early 2000s running aesthetic while referencing Puma’s legendary COMPLETE line. This reimagined sneaker takes on a techy, dynamic look for a detailed impression. Puma continues to develop its footwear technologies, such as the iCELL, e+CELL, and EverRide technology used by runners worldwide. The latest iteration of the Puma Velophasis, ‘Overdye,’ blends references from a similar aesthetic to create something entirely new and authentic. Celebrating the past and future simultaneously, this latest iteration utilizes an overdyed textile upper paired with synthetic overlays. The padded collar, mesh lining, and semi-translucent cage provide a further dimension to the sneaker. A rubber outsole underneath wraps up the rest of the design.

Take a closer look at the Puma Velophasis ‘Overdye’ in the imagery below to learn more about this must-have sneaker’s release.

FEATURE Release - Friday, September 1

 Puma Velophasis ‘Overdye’ (391966-01)

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 Our FEATURE Release Draw ends Thursday, 8/31, at 4 p.m. PST. All winners will receive notice within 24 hours of the release date if they have won.