Last weekend we celebrated the 20th anniversary of Jay-Z's Reasonable Doubt album by hosting a listening party and exclusive pop-up merch. 14 boutiques were hand selected by Biggs, one of the founders of Roc-A-Fella records, to host a listening party and release a range of exclusive apparel inspired by the 1996 record. Each shop uniquely represented one of the 14 tracks on the album and received a piece exclusive to their location.