Established in 1973 by self-taught designer Rei Kawakubo, the Japanese fashion label Comme des Garçons was introduced to the fashion world by questioning the fashion movement’s traditional female clothing offerings. Since its inception, the contemporary fashion label has challenged the status quo through crafting elevated, comfortable, and functional styles that elevate any everyday wardrobe rotation. Translating to ‘like boys’ in French, the brand has since seeped and bled into men’s + kid's apparel lines. Rei Kawakubo’s passion for design and minimalist aesthetics set the brand apart from others, resulting in the label branching out into various sub-labels, such as Comme des Garçons Noir, Comme des Garçons Homme Plus, Comme des Garçons SHIRT, and most notably, Comme des Garçons PLAY.

Comme des Garçons PLAY is by far the most popular diffusion line of the brand’s primary line. Well-versed in crafting non-conforming styles that make an impression on younger clients, this notable line is recognized by its iconic bug-eyed red heart motif which is the face of the entire label. Designed by graphic artist Filip Pagowski, this iconic motif combined with the brand’s elevated wardrobe essentials has established itself as a leader in the fashion industry. With that, Comme des Garçons PLAY introduces its latest arrivals for women, men, and kids.

The Comme des Garçons PLAY Stripe White T-Shirt is a must-have for any apparel collection. The silhouette is composed entirely of comfortable cotton and spotlights oversized color blocking at the bottom portion of the sleeves. The all-over stripes and crew neckline make a statement, while the signature bug-eyed red heart is stitched subtly at the chest, tying together the overall look. This top pairs perfectly with the latest footwear arrivals from the ongoing Converse x Comme des Garçons PLAY collaboration: the All Star Chuck ‘70 OX Red Sole. This forward-thinking and reimagined footwear silhouette has a canvas upper paired with a stamped Chuck Taylor patch at the ankle, while the other has a printed bug-eyed red heart motif. The glossy red midsole includes a contrasting pinstripe, making a statement. Vintage stitching and the rubber outsole protects the overall look.

For a more elevated aesthetic, the Comme des Garçons PLAY Button Down is a premium item for the upcoming fall season. Cut from cotton, the button-down silhouette spotlights a pointed collar and barrel cuffs. An embroidered bug-eyed heart motif is stitched at the chest, finishing the design. For underneath this layerable piece, the Comme des Garçons PLAY Women’s Blue Eyed Green Heart Tee upgrades itself from the everyday graphic tee. The cotton-cut tee features a crew neckline. An enlarged screen-printed bug-eyed blue-eyed green heart is printed at the chest, while an additional heart is embroidered next to it, tying together the silhouette. As for the new kid’s arrivals, the Comme des Garçons PLAY Kid’s Polo Shirt is a stand-out piece from this new delivery. The cotton-cut shirt features a two-button placket paired with a pointed collar. The stitched bug-eyed red heart at the chest spotlights the remainder of the design.

Elevate your wardrobe today with the new men’s, women’s + kid’s arrivals from Comme des Garçons PLAY.