Bounty Hunter started as a toy company with a specific interest in Star Wars memorabilia. The Japanese brand was started in 1995 by Hikaru Iwanaga. Referencing the character Boba Fett, the name Bounty Hunter was created.

Inspired by toy and punk culture, Bounty Hunter started to gain traction and popularity in the Harajuku District of Tokyo where its original flagship still stands. The brand is described as high-end Japanese streetwear that pulls inspiration from American punk rock and motorcycle culture. Bounty Hunter clothing is known for its heavy use of the color black and signature crest and biker motifs on graphic t-shirts, hoodies and headwear. 

The Bounty Hunter brand has maintained the same level of popularity in Japan and abroad since its first launch into clothing. Notable collaborations include Cav Empt, Kaws and Bape.