Cult-like streetwear brand 424, previously known as FourTwoFour on Fairfax, first began as an offshoot boutique in Los Angeles, California. Considered a high-end streetwear model, the brand was founded to create a space for cutting-edge ideas of fashion, lifestyle, music, and art. The ready-to-wear collection and jewelry include everyday staples influenced by contemporary art and Los Angeles street style elements. With the goal of reimagining streetwear to a more modern taste, 424’s clean aesthetic catches eyes. The brand has collaborated with other fashion giants such as Adidas Originals and Stampd.