Welcome to IVY PARK RODEO 

Adidas and IVY PARK have come together again on their fourth installation that gives Western wear a modern-day touch. Beyonce wanted to celebrate Black cowboys and draw emphasis on false narrative of the American Rodeo and cowboy heritage. Thus, she created the collection IVY PARK Rodeo to pay homage to the untold stories within the community. Streetwear and athletic wear are combined for a unique experience while bold tones and patterns reminisce of classic Americana designs. 

Creativity is emphasized within the collection as seen with the Purple Glow colorway and the cow print overlays. This palette can be seen on the Cut Out Bra; made with polyester and elastane, the athletic design features internal padding, signature branding, and a hook closure for a secure fit. This can be paired with the Crossbody as the purple hue is transferred onto the accessory. The same Cut Out Bra can also be purchased in a Glory Blue colorway with a corresponding Baseball Cap that has a protective neck covering. Athleisure is a common trend within Adidas and Beyonce’s collection but they also delve into unique streetwear styles. 

A full denim collection makes its debut coinciding with the overall cowboy theme. Bold and non-traditional styles can be seen with the Denim Snap Su one piece jumpsuit and the Denim Snap P  flared pants. Both developed with quality denim, the garments feature exposed details, button closures, and signature tonal striping. For more casual styles, the delivery also includes two Denim Jackets for layering and a versatile Denim Skirt.

Shop the IVY PARK Rodeo collection now exclusively online. Click here to explore.