Founded in 1949 in Germany, Adidas is a global brand that produces high-quality sportswear and footwear. Adidas specializes in all facets of sports, fashion and street culture and continues to diversify their sports portfolio by working with major global sports to regional sports. Adidas’s brand mission is to be the best sports brand worldwide by providing the best athletic products in both footwear and apparel, and with great service and experience.  Adidas is recognized by its famous trefoil logo and iconic three-stripes found on all their products. In 2013, their Boost technology was officially integrated into the Adidas running line and has since become one of the most popular technologies in the footwear industry. The Boost technology is known for providing the ultimate comfort, durability and flexibility in running shoes. Since the launch of Boost, Adidas has come out with a multitude of silhouettes containing the technology including the Ultraboost, NMD, and more recently the Pureboost HD.  The Adidas brand has an umbrella of staple brands including Adidas Originals and is known for a diverse array of collaborations from designers and brands including Alexander Wang, Raf Simons, Undefeated and more. One of the most well-known collaborations can be seen with Kanye West and the launch of his Yeezy line. Yeezy also integrantes the famous Boost technology and has since re-energized the sneaker scene since its initial launch in 2015.  Adidas continues to promote the message that sports don’t just end in the locker room but that it is a lifestyle and culture as well. With this mentality, Adidas continues to elevate and test new technology into their footwear and push the envelope creatively.