New Era debuted in 1920 and has maintained its position as a cultural icon throughout each generation and decade. It has impacted subcultures like athletes, hip-hop artists, graffiti artists, and more. Created by hatmaker Ehrhardt Koch, New Era made the American headwear company continue displaying its love of creating high-quality headwear for all to enjoy. New Era became the official headwear brand of the MLB in 1993, right after producing the first professional baseball cap for the Cleveland Guardians. New Era is best known for its iconic silhouette, the 59FIFTY Fitted. The brand has spotlighted iconic MLB teams such as the Los Angeles Dodgers and Houston Astros.

With that, our ongoing collaboration with New Era goes back to 2018. We recently collaborated with New Era on 59FIFTY Fitteds and 9FIFTY Snapbacks to celebrate this year’s NBA All-Star Game. Click here to shop for that collection. Our other recent collaborations include FEATURE x New Era ‘Opal,’ FEATURE x New Era ‘Golden Hour,’ FEATURE x New Era ‘Northern Lights,’ and our latest addition: FEATURE x New Era ‘Bamboo.’

Releasing this Saturday, April 8th, our exclusive FEATURE x New Era Bamboo 59FIFTY Fitted makes an impression on any headwear collection. Composed of polyester, the fitted silhouette takes on a unique aesthetic with its hits of green that can be found at the underbrim. An embroidered team logo can be found on the face. A World Series patch (or Super Bowl patch, if you’re looking at the Las Vegas Raiders) resides on the wearer’s right side. An embroidered New Era flag can be found on the left side. Woven eyelets are placed at the crown for added breathability, while the flat brim provides a dimensional touch to the fitted design. At the rear is a signature MLB Batterman logo. The hat includes an exclusive three-pack of pins supplied with a gold finish. The pins include FEATURE branding presented in a bamboo-inspired design, a crane, and a panda eating bamboo.

FEATURE Release - Tuesday, April 11th

AVAILABLE IN-STORE NOW

FEATURE x New Era ‘Bamboo’ 59FIFTY Fitteds

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Our FEATURE Release Draw ends Friday, 4/7, at 4 p.m. PST. All winners will receive notice within 24 hours of the release date if they have won.