whats-new

In honor of Jay-Z's Reasonable Doubt 20th Anniversary, 14 boutiques have been hand selected by Biggs, one of the founders of Roc-A-Fella records, to host a listening party and release a range of exclusive apparel. Each shop uniquely represents one of the 14 tracks on the album and will receive a piece exclusive to their location. Our Feature exclusive t-shirt embodies the lyrics to "Can I Live" while displaying Vegas' gambling lifestyle with poker chip graphics. The rest of the collection showcases a variety of t-shirts, hoodies and jackets featuring bold graphics inspired by the classic 1996 record. Each piece is adorned with a distinctive 20th anniversary emblem giving the iconic Roc-A-Fella logo a modern twist. Highlights of the delivery include the "Reasonable" Coach Jacket which showcases a printed tracklist on the back, as well as the Reasonable Doubt Cassette Tape. Purchase your favorite item from the collection at our in-store listening party this Saturday, as well as online at 6PM PST.