10.Deep started in 1995 by Scott Sasso and has remained an independent streetwear brand and self-contained creative collective. Sasso originally started the brand out of his dorm room.

Based out of New York, the renowned label offers highly-detailed, greater-than-life takes on traditional sports and workwear. The brand is inspired by New York subcultures such as graffiti, skateboarding, punk and hip hop. 10.Deep is known for engaging within the evolving interplay of community, culture, and fashion.

Since music plays such a big role in the brand’s identity, 10.Deep is often recognized for helping release and push mixtapes for now-famous artists such as Wale, Kid Cudi, and The Underachievers. With 25 years of skin in the game, 10.Deep has managed to stay true to themselves in an ever-changing industry full of short-lived trends and brands. With this type of authenticity and longevity, it doesn’t seem like they’re going anywhere any time soon.