The launch of Columbia’s CSC1938 Collection marked a first-time partnership between Columbia and FEATURE, centered on a debut that blended heritage and community. The campaign introduced the archive-inspired collection through content that highlighted Columbia’s legacy, reworking classic hunting silhouettes with modern materials and details.

To bring the campaign to life, FEATURE hosted an intimate influencer dinner at Saffy’s in Los Angeles and an event at Eight Lounge inside Resorts World Las Vegas. The release was further supported by an off-location photoshoot with professional models at Mount Baldy, California, along with custom window wraps at the FEATURE Chinatown store and vitrine installations at the Wynn Las Vegas and the Calabasas Los Angeles locations. Together, these moments created meaningful touchpoints that reinforced the collection’s debut.

This launch was the beginning of a new partnership between Columbia and FEATURE. The debut of the CSC1938 Collection set the foundation for a shared approach rooted in heritage, storytelling, and community-driven experiences.

Take a look at photos from the Eight Lounge Launch Event below.