Founded by Dutch artist Pieter ‘Parra’ Janssen, By Parra is a streetwear-inspired fashion label that takes a surrealistic approach to pop art influences. Pieter ‘Parra’ Janssen is best known for his surreal characters and unique artistry, focusing on vibrant hand-drawn letters and humor.

By Parra contributes to the core of Pieter’s unique aesthetic, and these creations are brought into the world of fashion with an understated approach. There simply is no mistaking a piece by Parra, which authentically reflects his true creativity. Made to last without sacrificing comfort, these new arrivals include a selection of everyday apparel like tees, hoodies, and sweaters, along with a selection of casual headwear that reflects Piet Parra’s renowned illustrative style. With that, By Parra introduces the Autumn/Winter ‘23 collection. This collection flawlessly captures the pop art aesthetics of By Parra while offering an array of items ideal for the transitional weather that the upcoming seasons will bring. One stand-out offering from the label is the 1976 Logo Swim Shorts. The polyester-crafted shorts spotlight all-over printed retro-inspired logo branding and additional embroidered branding.

“BY PARRA AUTUMN/WINTER ‘23”

The By Parra Questioning T-Shirt is another must-have from the new arrivals. The cotton-cut tee features a crew neckline, while the screen-printed art graphics at the chest intertwine with additional By Parra logo branding. A subtle brand logo tab can be found at the hem, while other graphic imagery, branding, and phrasing take up the entirety of the back. The By Parra Fast Food Logo Crew Neck Sweatshirt also takes on a unique aesthetic. The cotton-cut crew features rib-knit details, while the primary spotlight is the fuzzy chenille logo brand detailing at the chest that wraps up the remainder of the silhouette. A final stand-out piece from the new collection is the 1976 Logo 5 Panel Hat. Made from cotton, the hat features a flat brim in addition to embroidered retro branding at the face that makes a detailed statement. The mesh quarter panels and adjustable rear closure finish the look.

By Parra’s Autumn/Winter ‘23 collection is available now. Click here to shop the new arrivals.