Introducing our New mobile App, a seamless way to shop the latest in fashion, footwear, and lifestyle.
FEATURE is home to over 150 of the most exclusive and sought-after brands, including Nike, adidas Originals, Stüssy, Stone Island, Comme des Garcons, and more. Along with our name brands, we also stock our own private in-house label that features a selection of ready-to-wear apparel and graphics that encompass our mantra: ‘All Things Good.’ Join the FEATURE Family today to stay up to date on the latest collections, sneaker releases, and more, all within our app.
Known for being a member of the music group Le Le and MICH, Dutch artist Pieter ‘Parra’ Janssen Parra’s namesake label, By Parra, features a surrealistic take on pop art by implementing bright and vibrant colors to a selection of everyday apparel including tees, hoodies, and shirts. The highly respected multimedia artist is well-versed in art types such as sculpture, painting, drawing, and textile work that creates enigmatic and instantly recognizable styles. Based in Amsterdam, By Parra’s unique aesthetics defies categorization. While incorporating bold lettering, bizarre characters, all of these concepts make up the true core of Parra’s unique aesthetic. There is no mistaking a piece of art from Pieter Parra, and that can also be said for By Parra’s apparel offerings. Each apparel item is produced in Portugal by experienced designers and is consistent with Pieter Parra’s vision of romantically bold color blocking and post-pop illustrative styles.