First making its debut in 2006, the premium fragrance label and lifestyle brand Byredo was established in Stockholm by founder Ben Gorham. The native Swede graduated with a fine arts degree and knew he’d go the creative route within his career, but was officially convinced it would be in the fragrance realm after meeting iconic perfumer Pierre Wulff. Byredo fragrance and cologne apply to all genders and incorporate timeless and meaningful sensations with each offering. In addition to unisex scents, Byredo also offers an array of hair perfumes, hand creams, body lotions, hand wash, hand lotions, lip balms, and other skincare selections. With a specialized range of fragrances to choose from, Byredo focuses on its chic and minimal packaging, each one spotlighting an instantly-recognizable bottle that features a signature magnetic cap. Byredo has collaborated with brands like Ikea and Off-White, and celebrities such as Travis Scott and Russell Westbrook on developing new signature scents. Some of the luxury fragrance label’s best sellers include Gypsy Water, Mojave Ghost, Bal D’Afrique, Bibliothèque, De Los Santos, Rose of No Man’s Land, Mixed Emotions, La Tulipe, Sundazed, Slow Dance, Mumbai Noise, and more.