FEATURE is a premium sneaker and menswear collective based in Las Vegas, Nevada that has been providing iconic, limited-edition footwear, high-end apparel and accessories for over a decade. Feature originally started in 2010 as a small sneaker boutique in Chinatown Las Vegas and has since grown into a top online retailer with three brick-and-mortar locations. Locations can be found in Chinatown Las Vegas, Wynn Las Vegas, Calabasas, California and Scottsdale, Arizona.

FEATURE also offers an in-house private label that includes a ready-to-wear line, graphics, headwear and accessories. Feature’s ever-growing graphics collection offers leading graphic designs season to season. Notable collections include FEATURE's on-going collaboration with The University of Nevada, Las Vegas, paying homage to the ‘89/’90 Runnin’ Rebels Basketball Team that took home the `990 NCAA Championship. 

FEATURE has partnered with a number of major brands on graphic collaborations including Vans Vault Sinner's Club, Billionaire Boys Club and Rhude. Many collections pull inspiration from their hometown, Las Vegas and pay homage to Sin City and all that it has to offer.