Jerry Lorenzo had recently transitioned from club promoting to styling athletes when he quickly discovered that the premium apparel his clients and he desired wasn’t readily available in the fashion industry then. He made the same realization when it came to his own wardrobe, which is what eventually catapulted him into starting Fear of God, the premium luxury streetwear label that was established in 2013. Garnering the likes of millions worldwide, Fear of God’s intention is to combine the softness of sportswear with the complex intensity of expert tailoring. When Fear of God was at its height in the fashion industry, Lorenzo decided to establish a sub-label to the contemporary streetwear label—Fear of God Essentials.

Launched in 2018, Fear of God Essentials completely transformed the fashion industry, as it mixes and matches Fear of God’s original blueprint while making the apparel more accessible and affordable. Playing with different textures and layers presented on ready-to-wear silhouettes for men, women, and kids, common offerings from Fear of God essentials include tees, hoodies, crewnecks, sweaters, cardigans, shorts, sweatpants, and more.

With that, Fear of God Essentials’ latest arrivals take on a selection of everyday apparel like tees, polos, sweatshorts, sweatpants, and more. This premium delivery arrives in three new colorways: Smoke, Eg Shell, and Coral. One stand-out item is the Fear of God Essentials Sweatshort. Composed of a blend of cotton and polyester, this premium everyday apparel silhouette utilizes an elastic drawstring waistband for a comfortable fit. A rubberized label is placed at the front, while the side seam pockets provide a functional touch. The rubber-printed branding at the thigh ties together the design. Alongside the sweatshort, the Fear of God Essentials Crew Neck Sweatshirt makes an impression within any everyday apparel wardrobe. The oversized silhouette is cut entirely from a blend of cotton and polyester, providing a comfortable experience overall.

The Fear of God Essentials Relaxed Hoodie makes an additional impression. Arriving in a premium blend of cotton and polyester, the hoodie is elevated yet casual in its design. A rubberized label can be found at the hood, while the ribbed detailing at the cuffs makes a statement. The flocked branding at the chest ties together the remainder of the silhouette. A final must-have apparel item from Fear of God Essentials’ new collection is the L/S Polo. Cut entirely from cotton, the silhouette utilizes a spread collar paired with a half button-down closure. Ribbed detailing can be found at the cuffs and hem, while flocked branding at the chest adds further dimension to the silhouette. A rubberized label at the rear ties together the look.

Fear of God Essentials’ new arrivals are available now at feature.com. Click here to shop now.