Founder of Fear of God, Jerry Lorenzo, is no stranger to the fashion industry. After working alongside Kayne West designing the “Yeezus” tour merch and being an official member of the creative group DONDA, Lorenzo set forth to fill a void in the fashion industry with his label’s launch, Fear of God. Continuing to push his innovative ideas and beliefs in the industry, Lorenzo launched his sub-label Fear of God ESSENTIALS in 2018 to deliver high-end yet simplistic basics.
Fear of God ESSENTIALS draws inspiration from Lorenzo’s originals designs and concepts while playing with different layers and textures. ESSENTIALS apparel and footwear provide ready to wear silhouettes applicable to any outfit using muted color palettes and straight forward branding. Focusing on premium materials and detailed craftsmanship, ESSENTIALS has dominated the streetwear industry since its inception.