Noon Goons is a surf and skate-inspired brand founded in 2016 by Southern California native Kurt Narmore. Noon Goons carries functional everyday wardrobe staples like hoodies, shirts, pants, cardigans and more. The term “noon goon” is a surfer slang word given to a rookie or non-local surfer who shows up to the beach at noon long after the real surfers have already hit the waves.
Noon Goons is an extension of Narmore’s upbringing who emerged in surfing and skateboarding culture at a young age. The brand focuses on keeping sustainability in mind and takes eco-friendly steps to do their part in the community. They prioritize using biodegradable poly bags for their apparel and organize beach cleanups often to give back to the community. Noon Goons focuses on being a more mature, grown-up version of classic streetwear styles and pushes a pro-youth, anti-establishment attitude. All of their products are made in Los Angeles and have no plan of being manufactured anywhere else.