Heron Preston was first introduced to the world in 2017 by its namesake founder, Heron Preston. Having grown up in San Francisco, Heron Preston’s keen eye for fashion and culture was apparent initially. Preston studied at the New York City Parsons School of Design around the same time he created his style blog. The young designer began working in marketing for Nike after graduating, eventually meeting the late Virgil Abloh. Abloh connected Preston with the same manufacturing company as Off-White, thus creating the Heron Preston brand.

Heron Preston’s aesthetics can best be described as workwear redefined. Taking on elements of OG streetwear, the brand merges the worlds of luxury and apparel into one, all while considering concepts of innovation, experimentation, and unpredictability. Like Off-White, Heron Preston’s signature trademarks and motifs include the signature orange color, orange brand patch, and heron bird graphic. Heron Preston’s offerings often include jackets, hoodies, sweatpants, crewnecks, and more.

With that, Heron Preston introduces its Spring ‘23 collection. This new delivery makes an impression on any collection. It features aspects of racing that are heavily involved in this delivery and can be specifically found in the Heron Preston Racing Sweat Shorts. Cut entirely from cotton; the shorts utilize side pockets and an elastic waistband for added comfort. The embroidered racing-inspired patches make an impression, while the screen-printed branding and graphics offer further dimension—the embroidered signature orange logo patch at the rear wraps up the design. Another stand-out apparel item from this collection is the Heron Preston Times Flames Hoodie. Composed of cotton, the hoodie utilizes a drawstring hood and ribbed trims. A logo patch can be found embroidered, while the screen-printed Heron Preston branding and additional graphic imagery complete the look.

The Heron Preston BW S/S Tee is another must-have graphic tee from the new collection. Taking on a premium blend of cotton and polyester, the silhouette utilizes a crew neckline and a woven Heron Preston brand label behind the neckline. The signature screen-printed Heron graphics at the front tie together the look. Besides apparel, Heron Preston’s new collection also features jewelry like the Heron Preston Multichain Necklace. This premium accessory is crafted entirely from brass and utilizes silver-tone hardware. Engraved branding is also placed, while the clasp fastening secures the design.

Heron Preston’s Spring ‘23 collection is available now. Click here to shop for the delivery.