First introduced over 100 years ago in Buffalo, New York, heritage headwear company New Era was first brought onto the scene by hatmaker Ehrhardt Koch. Its initial intention was to introduce high-quality caps for all. What started as a small East-coast-based headwear brand has since become a full-fledged lifestyle label. In 1993, New Era became the official headwear partnership brand of the MLB after producing its first professional baseball cap for the Cleveland Guardians. Since then, New Era has also gained headwear rights to the NFL and the NBA. The brand’s primary silhouette is its 59FIFTY Fitted silhouette, which countless sports teams have been featured on.
With that, New Era arrives once again, but with three new headwear collections: Polar Lights, Letterman + Cord Visor. The New Era Polar Lights 59FIFTY Fitted gives any headwear collection a bright twist of colors. Spotlighting iconic MLB teams such as the Houston Astros, Chicago White Sox, New York Yankees, and more, the hat is a must-have for any rotation. Cut from polyester, the fitted silhouette spotlights woven eyelets at the crown for a breathable touch. At the face is a unique multi-colored embroidered team logo. Similar hues are presented in the embroidered World Series patchwork. A contrasting undervisor is placed, while an embroidered New Era flag and MLB Batterman are seen for a finishing touch. In addition to the 59FIFTY Fitted, the ‘Polar Lights’ iteration is also presented on a beanie for a winter-inspired aesthetic. The beanie features a single fold and includes team logos and graphics.
In the New Era Letterman 59FIFTY Fitted, the premium headwear silhouette’s primary spotlight is its embroidered chenille patchwork-inspired team logo at the face of the fitted design. At the right side is a contrasting embroidered World Series graphic, while a New Era flag and MLB Batterman are seen embroidered at the left and rear sides. A contrasting undervisor makes an impression as well. Additional embroidered motifs are seen at the sides and rear for added dimension and spotlighting. The polyester construction and woven eyelets add a functional and comfortable touch to the overall look.
The final arrival, the New Era Cord Visor 59FIFTY Fitted, makes a unique impression on any headwear rotation. The silhouette is constructed from polyester, while its brim is composed of corduroy for added dimension. A contrasting undervisor makes an impression. At the face of the silhouette is an embroidered team logo, while the right side includes an embroidered World Series patch. Woven eyelets reside at the crown, while an embroidered New Era flag and MLB Batterman make a statement.
New Era’s Polar Lights, Letterman, and Cord Visor headwear arrivals are available now in-store + online. For a closer look, click here.