Founded in 2008 by Japanese designers and partners Verbal and Yoon, Ambush began as an experimental jewelry line and is now a full-fledged contemporary Japanese label. Yoon has become the face of the brand and is well-respected in the industry as she was named the jewelry designer for Dior Men by Kim Jones in 2019.
Ambush is inspired by the innovative pop art and Tokyo aesthetic from the 90s. They had a major breakthrough moment around 2009 when their iconic POW! chains and rings debuted and were seen all over blogs and on celebrities including Kanye West, Kid Cudi and Big Sean. In 2015, Ambush expanded into clothing with a ready-to-wear line to help bring the Ambush story full circle. The line features unisex apparel collections and has since grown into a flourishing international business.
Aside from their impressive celebrity clientele, Abush has worked on major collaborations with the likes of Sacai, Bape, Off-White and Nike.