Growing up in New Jersey, PLEASURES founder Alex James always had an affinity for clothing, so much so that he would take the train to New York City to explore clothing stores. As he grew into a young adult, Alex James eventually started working at retail stores, which contributed to even more of his love of fashion. James also had a passion for ‘90s subcultures, which he eventually utilized along with his passion for the DIY lifestyle in his own fashion venture. This started by finding clothing at estate sales and selling them online and eventually grew into him establishing what we now know as PLEASURES.
Established in 2015 in Los Angeles, PLEASURES is primarily known for its intense punk, grunge, and rock-n-roll aesthetics. The brand’s mantra states the following: “A mood. An emotion. An altered state of being.” To James, real pleasure starts with what you wear. Well-versed in blazing pathways and cutting through the noise of standard clothing expectations, PLEASURES’ consistently bold designs constantly make an impression worldwide. With that, PLEASURES is colliding for the second time with the iconic Playboy brand. Presenting a selection of apparel and a pair of footwear slides, this collaborative capsule is perfect for transitioning into the cooler months while still emphasizing the aesthetics of both PLEASURES and Playboy.
The PLEASURES x Playboy Bunny Logo Crewneck is a must-have from this second collection. Featured in three colorways, the crewneck features a premium blend of cotton and polyester that contributes to its comfortable yet elevated experience. Screen-printed PLEASURES branding resides at the chest, and placed on top of this branding is the iconic Playboy bunny motif. Ribbed detailing can be seen at the neckline, cuffs, and hem for a finished aesthetic. The PLEASURES x Playboy Connect T-Shirt is a cotton-cut tee strays away from the everyday graphic tee. A crew neckline is placed, while the primary spotlighting is seen at the chest, courtesy of the screen-printed star graphic that features a signature Playboy bunny motif. PLEASURES branding is placed directly below it. Additional collaborative branding, graphics, and typography make a statement at the back.
A footwear silhouette is also included in the second PLEASURES x Playboy collection. The PLEASURES x Playboy Slides are an everyday item to keep in any footwear rotation. The design is crafted from textile within the upper which features stamped PLEASURES branding and a Playboy bunny motif on top of the single bandage upper. The contoured footbed adds optimal comfort with each step, while the patterned outsole underneath offers a tractioned finish.
PLEASURES x Playboy is available now in-store at our Chinatown + Calabasas locations in addition to our online storefront. Click here to secure this new delivery.