Rhude, first introduced by Rhuigi Villaseñor in 2015, is a contemporary menswear label highly regarded for its perfect balance of luxury and high-end aesthetics in everyday ready-to-wear apparel, accessories, and more. The brand was born out of Los Angeles’, and the design venture reflects modern American iconography with nostalgic references. Rhude sits somewhere between high-end contemporary menswear and streetwear on the fashion label scale and is incredibly well-versed in recreating wardrobe classics with a modern twist. 

Rhude introduces its latest delivery of the Spring/Summer ‘23 collection titled ‘New Money.’ This collection continues elevating Rhuigi Villaseñor’s vision of streetwear and luxury aesthetics. The collection stays true to the brand’s West Coast vision, all while incorporating various everyday yet vibrant pieces that make an impression on any wardrobe rotation for the warmer months. ‘New Money’ is inspired by how wealth is portrayed amongst the current generation, specifically how there tends to be a crossover between upscale tailoring and everyday streetwear elements. Keep reading for a closer look at some of the stand-out pieces of this collection.

This new collection first introduces a variety of graphic tees that make a statement in any wardrobe. The Beach Chair Tee from Rhude takes on luxurious vacation-inspired aesthetics, ideal for the summer months. Composed of cotton, the tee utilizes a crew neckline and screen-printed Rhude logo graphics and branding at the front for a spotlighted finish. Paired perfectly with the t-shirt are the Rhude Bandana Shorts. This iconic silhouette arrives in new colors for the season, such as Vintage Orange. The design takes on a cotton construction along with an elastic waistband and signature extended mustard drawstrings. Rear flap pockets are placed for a functional touch, while the front zipper pockets add even more functionality to the silhouette. The design takes on the iconic Rhude bandana print in an all-over manner, which ties in seamlessly with hits of the Rhude logo for a finishing touch.

In addition, Rhude also welcomes new ready-to-wear pieces, such as a premium matching set. The set starts with the Rhude Racing Checkered Knit Polo. Cut from cotton and cashmere, the design utilizes jacquard logo graphics paired with a button-down closure and pointed collar. The rib-knit trims and stitched logo imagery tie together the look. Paired perfectly with its top counterpart are the Rhude Racing Checkered Knit Shorts. These shorts are made from the same material and spotlight the same all-over jacquard logo graphic print. Signature drawstrings are placed at the elastic waistband, while the in-seam side pockets and the singular rear welted pocket offer functionality.

Rhude’s Spring/Summer 2023 ‘New Money’ collection’s latest delivery is available now online at feature.com.