Li-Ning founded his namesake label in 1990, initially creating apparel for Chinese athletes participating in the Olympics. Mr. Li Ning is an Olympic gold medalist and world-renowned gymnast who focused on providing Chinese athletes with stylish yet practical athletic wear. 30-years later, Li-Ning is now a global sportswear brand that combines both Chinese and Western culture to create a unique line of sportswear for athletes and fashion enthusiasts alike.

The fashion label strives to develop innovative products, experiences, and apparel. A blend of futuristic stylings and modern streetwear designs are just some of the main trends found within Li-Nings collections. With a progressive mindset, the brand still draws inspiration from its original Chinese heritage designs combined with an athletic twist.

Over time the label has caught the attention of many respectable celebrities and created exclusive designs. Some of the most recognizable names include Dwayne Wade and Jackie Chan. Li-Ning also continues to promote fashion advancement within sportswear and collaborates with top international teams like the Canadian speed-skating team and the Australian badminton team.