On the heels of PUMA’s largest brand campaign launch ever, Rihanna joined PUMA in London to celebrate the launch of the FENTY x PUMA Creeper Phatty Earth Tone sneaker. The space was transformed to become an underground garden experience, mimicing the shoe’s natural earth tones and the art of camouflage through grass and other nature elements. Guests enjoyed interactive product displays, magic acts and DJ sets by DJ Skylatylaa, Talia A. Darling and Kim Turnbull.

Notable guests included Rihanna, Aitch, Bianca Saunders, Bree Runway, Dilara Fındıkoğlu, Elarica Johnson, Mawaan Rizwan, Michael Dapaah, Ayra Starr, Cktrl, Ciesay and Tayce.

The FENTY x PUMA Creeper Green Fog and Warm White colors launch on April 25 at 10am EST on feature.com.