Launched in 2016, Heron Preston’s eponymous label merges the world of luxury and streetwear into one. Committed to innovation and experimentation, Heron Preston can be easily recognized by its signature orange color, heron birds and the word “style” written in Cyrillic. 

Preston started out his career after graduating from the Parsons School of Design in New York City in 2008. After his graduation, Preston found himself working alongside many iconic designers and creatives including Kanye West, Virgil Abloh, Justin Saunders, Matthew Williams and more. Through his experiences, it lead him to launch his own namesake label centered around the idea of sustainability and technology. Preston’s mission is to shed light on the sustainability issue in the fashion industry and use less environmentally-destructive practices through his work and designs. By reworking classic workwear silhouettes, Heron Preston has taken the streetwear and luxury industry by storm with its innovative designs and signature branding. 

Heron Preston’s Fall-Winter 2020 collection features a new range of workwear-inspired apparel influenced by military functional pieces. The capsule includes slim-line trousers, cargo pants, turtlenecks, t-shirts, hoodies and accessories. Featuring recycled nylon and Gore-Tex pieces, the label continues their practice of using sustainable materials while maintaining functionality. 

Notable pieces in the collection include Heron Preston’s Spray Denim Trucker, Heron Preston’s Wool Nylon Peacot, Heron Preston’s Cat Coach Jacket, Heron Preston’s Crewneck OS Cat and more. Other staple pieces include Heron Preston’s short-sleeved and long-sleeved t-shirts with their signature brand logo and designs. 

Heron Preston is available now at our Chinatown, Wynn Las Vegas and Calabasas locations. To shop the latest collection online, click here.