When former surfer Shawn Stussy began shaping surfboards for his friends and other locals in his hometown of Laguna Beach, California, this hobby quickly turned into him screen-printing t-shirts and shorts, all of which included his surname written in a graffiti-inspired style. This would become legendary for his brand, Stüssy, which he officially launched in 1980.

Adopted by streetwear, hip-hop, surf, and other notable subcultures, what started as a tiny surf brand in Southern California, has become one of the most iconic lifestyle brands. The brand arrived at the perfect time, as the ‘80s brought immense contemporary pop culture shifts, and Stüssy grew alongside this change. Stüssy has broken countless creative barriers in various subcultures regarding fashion.

Know for their graphic t-shirts, crewnecks, sweaters, sweatshirts, pants, cargo pants + more, Stüssy introduces its latest collection—Summer ‘23. Since its early beginnings, Stüssy has served as a reflection of the environment surrounding the streetwear label. It emphasizes the laidback sensibility that is typical of its Southern California origins. Stüssy continues to lean into this aesthetic in its Summer ‘23 collection. The delivery implements vibrant, vivid colors that showcase apparel pieces that pair perfectly with warmer temperatures. Bold and playful graphics align with season mainstays in unique patterns and treatments, from camo print to spray dye. Notable pieces nod to the brand’s rich heritage, and consistent Stüssy imagery, such as the interlocking S and the ever-iconic signature scribble, make their way throughout each offering.

“STÜSSY SUMMER ‘23”

The Spray Can Tee from Stüssy is a new graphic tee featured in this delivery. This streetwear staple takes on a complete cotton construction along with ribbed detailing at the neckline. Printed logo branding and graphics at the front round out the design. The brand nods to its roots with an archived arrival of the Stüssy S64 Pigment-Dyed Tee. Retro graphics and printed branding make an impression on the front of the cotton-cut tee. Another must-have graphic silhouette from this collection is the Stüssy California Birds Tee. This silhouette nods to California’s rich background of birds. Besides graphic tees, unique apparel silhouettes such as the Stüssy Ripstop Surplus Cargo makes an impression with its utilitarian yet casual aesthetic. The design is cut entirely from cotton and is enzyme-washed for added dimension. An array of pockets are placed for a functional finish.

Taking on a beach-inspired aesthetic, Stüssy’s Veil Camo Beach Short make an impression with its all-over camo print and cotton construction. The silhouette utilizes an elastic drawcord waistband paired with on-seam pockets and a welt pocket for added functionality. The welt label rounds out the rest of the design. Finally, the Bay Plaid Shirt is a must-have with its unique plaid design and button-down closure. The cotton-cut silhouette is finished with a pointed collar, button-up closure, and chest pocket for a complete look.

Stüssy’s first delivery of its Summer ‘23 collection is available now. Click here to shop the arrivals.