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FEATURE is home to over 150 of the most exclusive and sought-after brands, including Nike, adidas Originals, Stüssy, Stone Island, Comme des Garcons, and more. Along with our name brands, we also stock our own private in-house label that features a selection of ready-to-wear apparel and graphics that encompass our mantra: ‘All Things Good.’ Join the FEATURE Family today to stay up to date on the latest collections, sneaker releases, and more, all within our app.
Founded in 2003 by Pharrell Williams and NIGO, Billionaire Boys Clubs has been a staple in the street and music culture with its signature astronaut mascot and arch logo. Known for its loud, vibrant colors with all-over prints, Billionaire Boys Club has debuted their kid’s line that adds a fun play on everyday attire.
Billionaire Boys Club promotes the message that “wealth is of the heart and mind, not the pocket" and this mantra can be seen in a handle of collections that offer similar, lighthearted messages. The Billionaire Boys Club kids' clothing collections often utilize intergalactic and space-inspired designs with the use of rocket ships, astronaut helmets and other space-related items. Billionaire Boys Club Kids offer a variety of graphic t-shirts, sweats, shorts and hoodies, perfect for finding apparel for every season.