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FEATURE is home to over 150 of the most exclusive and sought-after brands, including Nike, adidas Originals, Stüssy, Stone Island, Comme des Garcons, and more. Along with our name brands, we also stock our own private in-house label that features a selection of ready-to-wear apparel and graphics that encompass our mantra: ‘All Things Good.’ Join the FEATURE Family today to stay up to date on the latest collections, sneaker releases, and more, all within our app.
Heron Preston launched his namesake label in 2016. Previously to starting his label, Preston graduated from the Parsons School of Design in New York City in 2008. He has worked alongside many notable creatives including Kanye West as his art director, Virgil Abloh, Justin Saunders and Matthew Williams. Since its inception, Heron Preston has become a well-respected brand partly due to Preston’s history in the industry but also because of the brand’s ethos.
Heron Preston’s style can be described as workwear redefined. The brand merges the world of luxury and streetwear into one. The brand is committed to innovation, experimentation and unpredictability. Heron Preston is recognized by its signature color of orange and an orange brand patch can often be found on all their graphics. The signature heron birds can also be seen in many of their products as well as the word “style” written in Cyrillic. The brand features a variety of t-shirts, sweatshirts, pants and accessories.
Heron Preston has grown in popularity since its launch in 2016 and has gained attention from a variety of major brands. Notable collaborations include NASA, Nike, Off-White, and even the Department of Sanitation NYC. The Department of Sanitation NYC collaboration was an effort to shed light on the issue of sustainability in the fashion industry.