The Adidas x Bad Bunny BadBo 1.0 in White marks a defining moment for both the artist and the brand. Introduced during Bad Bunny’s Super Bowl LX halftime performance, the all-white colorway represents the first global release of his debut sneaker with adidas—bringing the BadBo franchise to a worldwide audience.

Released as part of Bad Bunny’s “I’m Everything” campaign, the BadBo 1.0 challenges the idea of fitting into a single box. It’s not about doing everything at once—it’s about refusing to be defined by one version of yourself. The BadBo is designed for movement, growth, and choosing your own direction, no matter how many times that path evolves.

A Blank Canvas, Designed with Intention

The BadBo 1.0 in White embodies this philosophy through a clean, minimal design that feels purposeful rather than plain. The all-white colorway acts as a blank canvas—symbolizing fresh starts, personal reinvention, and freedom from expectations. Bold yet understated, the silhouette reflects Bad Bunny’s approach to identity: fluid, confident, and unapologetically self-defined.

Beyond the concept, the BadBo 1.0 delivers on construction. The upper is crafted from premium nubuck and hairy suede, adding texture and depth while maintaining a streamlined look. Underfoot, an EVA midsole provides lightweight cushioning, paired with a translucent rubber outsole for durability and grip. At the heart of the design is the new BadBo signature logo—a star inspired by the Puerto Rican flag, paying homage to Bad Bunny’s roots and the island’s connection to the ocean. It’s a subtle but powerful detail that ties personal history into the broader message of limitless possibility.

Moving Without Limits

The Adidas x Bad Bunny BadBo 1.0 isn’t built around a final destination. It’s designed for the journey—where identity evolves, creativity expands, and self-definition remains open-ended. Clean lines, premium materials, and symbolic details come together to create a sneaker that feels both personal and universal.