Vandythepink was founded in 2017 by Korean American designer Vandy (Junghoon Son). Born from a desire to bridge Eastern and Western pop culture, the brand has cultivated a global following through its character-driven storytelling and nostalgic design language. What started as a personal creative outlet has evolved into a cultural movement, with Vandythepink building a dedicated community across the U.S. and Asia through limited-edition drops, pop-up events, and immersive brand experiences.

The brand's signature aesthetic transforms everyday symbols—fast food logos, varsity lettering, vintage toys—into bold graphics and wearable art that balance irony with craftsmanship. Each piece is designed to evoke childhood memories while making contemporary cultural commentary. Notable collaborations have included partnerships with ASICS, Clarks, Netflix, Pokémon, and artists like Jay Park and NewJeans. Beyond clothing, Vandythepink extends its universe through collectible plush toys, character hats, and limited releases that invite fans into a world where streetwear meets playful rebellion.