PUMA continues its evolving partnership with SALEHE BEMBURY with the introduction of the Velum, a model that pushes innovation through both form and function. First unveiled at Paris Fashion Week, the Velum reflects Bembury’s signature approach to design—where bold color, texture, and performance intersect to create something forward-thinking.

Arriving in the new Rhubarb colorway, the model highlights Bembury’s recognizable use of tactile materials and expressive palette choices. The upper features a lightweight engineered mesh framed by a sculptural, 3D-printed cage, delivering structure while emphasizing the shoe’s fluid, organic shape. This layered construction not only adds visual depth but also reinforces the silhouette's technical intent.

Underfoot, the Velum sits atop PUMA’s NITROFOAM™ cushioning, the brand’s pinnacle performance technology engineered for responsiveness and comfort. The combination of progressive design and advanced tooling allows the shoe to move seamlessly between everyday wear and performance-driven environments.

With the Velum, PUMA and SALEHE BEMBURY continue to explore new territory—blending experimental design language with purposeful innovation. The result is a silhouette that feels equally rooted in craftsmanship and future-focused thinking.

The PUMA x SALEHE BEMBURY Velum is available now at FEATURE.