As FEATURE celebrates 15 years in 2026, the anniversary series continues with EJ, who reflects on the milestones that shaped FEATURE’s growth and evolution.
In this installment, EJ revisits FEATURE’s expansion into the Wynn Plaza Shops in 2018, a defining moment that brought the brand to a global audience and placed it alongside leading luxury retailers. He also looks back on the opening of FEATURE Calabasas in 2019 and the challenges that followed just months later with the onset of the COVID-19 pandemic.
With a strong e-commerce foundation already in place, FEATURE was able to navigate the uncertainty and keep its team together. EJ reflects on the resilience of the staff and the collective effort that helped carry FEATURE forward.
Watch on our socials as EJ looks back on FEATURE’s journey, from retail expansion to the collaborations, pop-ups, and events that have shaped the brand over the past 15 years.
