Thursday Mar 07, 2013

Feature'd Brand: 40 OZ NYC

Bronx native, Joel Fuller, better known as 40 Oz Van has been creating a big buzz around the fashion industry within the span of a year. His role as a famous web blogger has taken flight due to his Tumblr filled with beautiful women around the world. As traction picked up, Van extended his internet fame into something tangible by producing a set of snapbacks. Beginning his fashion dynasty with the Balmain inspired snapback, the hat took the East coast by storm and soon later the West coast. Sold out in minutes, the hat became a staple in his brand creating other versions of the snapback. Soon after his rise, Van created a number of more high fashion inspired snapbacks including the Givenchy and Maison Martin Margiela inspired caps. We hope to see future projects in the works from the 40 Oz NY team soon, but in the mean time, stop by Feature and grab a hat or two!

- Francis Santos

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