FEATURE RESERVEThe perks behind the culture.

Just create an account. Once you're signed up, you'll start earning points right away.

FEATURE Reserve is for personal shopping. Accounts with wholesale or resale activity aren’t eligible to earn or redeem points. If you think your account was excluded by mistake, contact our support team and we’ll review it.

You earn points on orders placed with the email on your FEATURE account, even if you checked out as a guest. When FEATURE Reserve launched, we also added points to existing accounts for past purchases. Sign in to see your balance.

Your tier is based on what you’ve spent over the past 12 months. Gold is free, Platinum starts at $1,000 and Black at $2,500. Once you reach a tier, you keep it for 12 months. After that, we check your spending again the next time you place an order.

You move up as soon as your spending over the past 12 months reaches the next tier: $1,000 for Platinum or $2,500 for Black. You'll unlock that tier's benefits right away, plus a reward for your first order in your new tier: 15% off for Platinum or 20% off for Black.

Earn 1 point for every $1 you spend and 3x points on FEATURE private label. You'll also earn bonus points for shopping milestones and for things like creating an account, joining our emails and texts, and downloading the FEATURE app. See Ways to Earn above for the full list.

Purchases on feature.com, in FEATURE stores, in the FEATURE app and through FEATURE Releases all earn points. Orders placed through the Shop app, Instagram or Facebook checkout, or other marketplaces don't.

Points are added to your account after your order is placed. For purchases in a FEATURE store, make sure we have your email at checkout so your points can be added.

Yes. You earn 1 point for every $1 you pay after discounts. Taxes and shipping don't earn points.

Yes. FEATURE private label products earn 3x points, so a $50 FEATURE item earns 150 points.

Add your birthday to your account. On your birthday, we’ll add birthday points: 100 for Gold, 300 for Platinum and 500 for Black. Add it at least 7 days before your birthday to get points that year.

Sign in, choose a reward, and apply it at checkout. Rewards you redeem are saved in your account for 12 months, so you can use them on a later order.

Your points are converted into a reward right away, and it’s saved in your FEATURE Reserve account. Rewards are good for 12 months, so you can use it on any future order. Redeemed rewards can’t be turned back into points, so we recommend redeeming when you’re ready to check out.

You can start redeeming at 100 points for $5 off, and use up to 500 points ($25 off) on a single order. You can also redeem points for select FEATURE products.

Yes. Select FEATURE products are available to redeem with Reserve points.

Points/Rewards can’t be combined with other discount codes or sale codes, and you can use one reward per order. If you’ve already redeemed a reward, it stays saved in your account for 12 months to use on a future order.

$ off rewards can't be used on FEATURE Release orders. You'll still earn points on every Release purchase.

Yes. Just ask at checkout and we'll apply your reward at the register. FEATURE product rewards can only be redeemed online.

Unfortunately not. Rewards need to be applied before you place your order.

Log in to your account and your points balance will be right at the top of the page.

Points expire 12 months after you earn them. Launch points added for past purchases expire on October 31, 2027. We'll remind you before any points expire.

Yes. Once you redeem points for a reward, it's valid for 12 months. You'll find it in your account, ready to use at checkout.

Points earned on a returned order will be deducted from your account once the return has been processed.

If your order is canceled and refunded, we’ll return the points you used. If you return part of an order where you used a reward, we’ll return a matching share of those points. Points you earned on returned items are removed. Product rewards can’t be returned or exchanged.

Reach out to our support team and we'll look into it right away!