Thursday Nov 07, 2013

Feature'd Brand: Alife

Founded in 1999, Alife has been one of the staple brands in the streetwear world who are still in existence today. Based out of New York City, Alife not only plays the role of a streetwear brand but also a physical brick and mortar sneaker boutique also known as Alife Rivington Club located in the Big Apple.

They are widely known for their bold logo alongside top tier collaborations with some of the big players in the game including Barneys New york, G-Shock, Reebok and Asics. Cultured individuals such as Jadakiss, Cam'Ron, and Nas have made appearances on their famous photo tees in recent deliveries. Alife constantly preaches themselves as a platform for art expression which is true. They have become building blocks for artists including Shepard Fairey, KRINK, and Eric Haze. As well as shedding light on artists who were small but now big including John Mayer, Drake, Cypress Hill and Three 6 Mafia.

Alife has stayed true to their roots which made them who they are today. They have become a timeless company who have paved the roads for many brands who followed their footsteps. Be sure to check out out Alife collection today!

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