Monday May 23, 2022

Air Jordan 1 ‘Heritage’ Release May 25th

Haven Neiman

Air Jordan 1

‘Heritage’

What simply started as a young Michael Jordan signing with Nike grew into what we now know as the iconic and signature Jordan Brand line. Although at the time, Jordan was still unproven as a young rookie, he has since grown to become one of the greatest NBA basketball players of all time. Michael Jordan’s illustrious career is a direct reflection of the Jordan Brand’s impactful legacy, and that all started with him being driven to defy the NBA’s uniform guidelines by wearing the Air Jordan 1 (although he had been wearing the Air Ship since the Air Jordan 1 wasn’t quite ready).

The Air Jordan 1 was officially launched in 1985 at the end of Michael Jordan’s rookie season. Released in a ‘Bred’ colorway, the design was just the beginning of Nike’s long road of sneaker storytelling. What began as just a basketball sneaker quickly became a timeless design, even as it found a second life with skateboarders in the late 80s. Designed by the iconic sneaker designer Peter Moore, the Air Jordan 1 redefined sneakers and was just the beginning of footwear brands partnering with athletes in sneaker collabs. As the first in one of the most legendary line of sneakers by one of the most legendary basketball players, this perfect storm changed sneaker culture forever.

With that being said, the Jordan sneaker legacy continues with the Air Jordan 1 ‘Heritage.’ Introduced in family sizing, the premium sneaker spotlights University Red, Black, and White hues identifiable with the iconic Jumpman aeshtetic. The silhouette spotlights a tumbled leather upper with additional leather overlays. A perforated toe box is placed for added breathability, while the foam midsole adds optimal comfort with each step. Nike branding resides at the woven tongue label along with the side Swoosh. A signature Jordan Wings logo at the ankle makes an additional statement. The rubber outsole underneath ties together the remainder of the premium design.