First making its debut in 1985 by legendary sneaker designer Peter Moore, the Air Jordan 1 was initially introduced as a high-top sneaker. The low-top version was released shortly after, and the entire silhouette has remained a timeless go-to sneaker for collections worldwide. The Air Jordan 1 is a symbol of youth counter-culture, stemming from when Michael Jordan took to the NBA court sporting the sneakers, resulting in a $5,000 fine for violating the NBA’s strict uniform policy. At the time, colorful athletic sneakers were primarily reserved for runners, whereas basketball players wore neutral sneakers with subtle hints of color.

Although the Air Jordan 1 did well upon its initial release, it flew off the shelves once Michael Jordan retired in 1993. It had another revival once the early 2000s hit, and its hype has only grown in popularity, establishing itself as a staple sneaker in the fashion industry. Considered the sneaker that started it all, the Air Jordan 1 legacy continues to grow with new iterations and re-releases of classic colorways. Notable colorways of the Air Jordan 1 include ‘Bred,’ ‘Chicago,’ ‘Shadow,’ ‘Royal,’ ‘Mocha,’ + more.

With that, the Air Jordan brand introduces the latest re-release of the iconic ‘Black Toe’ colorway, this time on the Air Jordan 1 Low. This colorway was initially seen in 1985 on the foot of Michael Jordan during his rookie year with the Chicago Bulls. The unique colorway is distinguished by its interpretation of the ‘Chicago’ color scheme, with hits of White, Black, and Varsity Red. The Air Jordan 1 Retro Low OG ‘Black Toe’ is introduced as a low-profile silhouette with an all-leather upper. The contrasting heel overlays make an impression, while branding elements can be found in the signature side Swoosh, woven Nike tongue tag, and Wings logo stamped at the leather heel tab. The rubber outsole provides a durable touch. Perforations at the toe box wrap up the look.

FEATURE Release - Friday, August 4th

Air Jordan 1 Low ‘Black Toe’ (CZ0790-106)

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Our FEATURE Release Draw ends Thursday, 8/3, at 4 p.m. PST. All winners will receive notice within 24 hours of the release date if they have won.